Phil Dickson
Group Commercial Director
Phil has over twenty years sales, training and managerial experience including ten years Business Consultancy. Commencing work as Assistant Manager in a retail outlet, Phil pursued a career with Harper Collins as a Production Editor. He then progressed to sales, receiving Salesman of the Year Award for worldwide sales. This involved orchestrating media promotional activities such as winning air space for authors on regional radio and TV interviews. In the mid-80s he was promoted to UK Training Manager, responsible for training twenty-five Sales Executives. His career developed to a Senior Management position where his major projects included marketing strategy design and sales operational initiatives.
He commenced employment with Associated Training & Consultancy in 1989 and soon became a Senior Consultant (shortly after converting his previous employer, Harper Collins to become a client for Associated Training & Consultancy).
The successful philosophy of developing the range of training and marketing services by bolting on "specialists" into each discipline of the organisation, as opposed to subcontracting expertise, has been reflected in the enormous growth the company has made.
In 1990 he was appointed as Director of Training and has achieved an impressive client base including such blue chip companies as Tarmac, Bass Brewers, News International, Camelot and Unilever, which continue to utilise his expertise. From 1990 to 1994, Phil built the sales training division from 5 to 25 staff, reflecting in the sales growth of 50% year on year during this period. In 1994 Phil was appointed Commercial Director of Associated Training & Consultancy and its parent company Sterling Consultancy (UK) Ltd.
Phil continues to deliver commercially strategic programmes to national and international clients such as AOL, O2, Unilever, Cadburys, McAfee, T - Systems and the BBC.
Phil is also a licensed Life Orientations behavioural styles practitioner.
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