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Selling Through Support Staff

This is a 1 day course

1. See bottom of page for scheduled course dates.

2. If you have 4 or more delegates we can schedule a course for you, or run it in-house. contact us (0115 9849940) for details.

Who will benefit: Any person with direct customer contact either face-to-face or on the telephone, including accounts staff, service engineers, customer service staff, designers and planners, technical support staff, drivers and warehouse staff.

Objectives: By the end of the course participants will be able to:

  • Recognise the importance of their role in assisting the company's overall sales effort
  • Enhance and build upon the image of the company by providing excellent customer service
  • Understand what a customer is looking for
  • Identify new sales opportunities from existing and new customers
  • Recognise customer buying signals and take appropriate action
  • Present their company's products and / or services with the buyer in mind
  • Record and pass on valuable sales information

Module One – The importance of your role

  • The sales potential of support staff
  • Projecting the right image for your company - you are your company
  • Moments of truth and the chain of experience
  • Adopting a positive mental attitude

Module Two – Customer awareness

  • What your customers are looking for
  • The benefits of customer care
  • How we can effectively demonstrate customer care
  • The importance of company loyalty

Module Three – Communicating effectively

  • Professional telephone techniques – the dos and don’ts
  • Demonstrating empathy
  • Effective questioning techniques
  • Active listening skills

Module Four– Identifying sales opportunities and acting upon them

  • Researching your customer
  • Presenting your product or service with your customer in mind
  • Recognising customer buying signals
  • Overcoming objections
  • Gaining customer commitment to proceed
  • Recording and passing on information

Scheduled Courses:

This course is not currently scheduled. contact us for further details

For further details contact our sales team:
Telephone: 0115 984 9940
Fax: 0115 921 5352
envelope | email us sales@sterlingconsultancy.co.uk
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